Coat Defense is a pioneering equine and pet care brand founded by Vince and Sandy Polentes. The brand offers natural, chemical-free solutions — powders, pastes, and shampoos — that treat common conditions like rain rot, fungus, scratches, and general skin issues without the harsh ingredients found in traditional products. Built on a reputation for safety, transparency, and proven results, Coat Defense has earned a loyal following among horse and dog owners who refuse to compromise on what goes on their animals' skin.
CoatDefense (coatdefense.com) has 23 customer reviews on Consumer Courier, with an average rating of 3.1 out of 5.
Also known as
coatdefense.com
Website
coatdefense.com
Category
Pet Stores
Location
Ashburn, Virginia
Listed on Consumer Courier
2026
About these reviews
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
The score is the plain average of the published reviews on this page.
My baby girl has severe skin allergies and has suffered regularly with outbreaks of hot red itchy skin. I have tried everything. Then I took a chance on skin defense. WOW!!! WHAT A DIFFERENCE IT'S MADE!!! Within 3weeks she is almost totally healed!!! I'm so happy to have found this product. She is noticable better!!! Itchy skin is completely different. No red stains. No digging until she bleeds. And the most wonderful thing,she likes it!! She really likes it. We have a routine. Every morning we do her powder. We rub it in gently and the finish it off with a nice soft makeup brush. It's part of her feel good!! Thank you so much for sharing this wonderful product with the world. And by the way, Rascal,our ginger boy is loving it also. And I use for myself. Great product. Great company. And the best part is it is nontoxic, all natural and IT WORKS!!!! IM A LIFETIME COSTUMER!! IF YOUR BABY IS SUFFERING,GET IT QUICK AND WATCH THE MIRACLE BEGIN
PB
Paige B.
Posted
We spend so much time outdoors with our…
We spend so much time outdoors with our dogs—lake days, hiking, camping—and somehow those adventures always seemed to come with musty, stinky ears. 😂 We’ve made so many trips to the vet trying to figure out why their ears smell so bad, so finding CoatDefense has been such a game changer for our routine. It’s easy to use, and I love having something to help keep our pups feeling fresh after all their outdoor adventures. Definitely a new staple for us! 🐾
KF
Kelsey F.
Posted
I've been using Coat Defense powder on my dog Barney
I've been using Coat Defense powder on my dog, Barney (Pomeranian/Bichon Frise mixed breed), and I'm genuinely so impressed with the results! The powder is incredibly easy to apply, and Barney doesn't seem to mind it at all, which is always a huge plus!
The biggest difference I've noticed is how much less he's been licking since we started using it. It's been such a noticeable improvement, and I'm really happy with how well it's working for him.
I'm so glad we tried Coat Defense and would absolutely recommend giving it a try if you're looking for something to help your pup feel more comfortable. Five stars from both me and Barney!
LA
Lauren
Posted
It is so easy to used non-toxic!
It is so easy to use! I like that it is made with ingredients I can actually pronounce. I appreciate that it is non-toxic and safe for my pets and family.
GL
Grace L.
Posted
Disappointed With Both the Product and Customer Service
Update: the company now offers to assist with a refund after I posted this review. They claimed it was offered before, which is a lie. The two times that I contacted them, I was presented with their ‘30 day return policy’ both times. Now they attempted damage control by publishing their response below.
Unfortunately, I did not have a good experience with Coat Defense Daily Preventative Powder. Despite using the product as directed, my dog continued to itch, so it did not provide the results I was hoping for.
What made the experience even more frustrating was reaching out to customer service for help. Instead of receiving personalized troubleshooting or meaningful assistance, I received what felt like a generic response that did not address my concerns. My request for a refund based on their ‘money back guarantee’ promise was also denied, because I decided to try using the product for more than 30 days to allow sufficient time to see some improvement (which did NOT happen). Needless to say, the customer service experience proved to be disappointing and unhelpful.
The biggest issue for me, however, is the mess the powder creates. It stains my tile floors and leaves behind a sticky residue that is difficult and time-consuming to clean.
Overall, the product did not work for my dog, and the customer service did not help resolve the issue. Based on my experience, I would not recommend Coat Defense.
Response from CoatDefense· Sep 4, 2026
Hi Grace,
My name is Jessica, and I’m the Director of our Customer Care team. I’d really appreciate the opportunity to better understand your experience and what happened.
I responded to your initial email addressing the questions you had asked. Was there another exchange with our team outside of that conversation? Based on the initial email we received, it appeared that you were reaching out for assistance rather than requesting a refund. Had we understood that you were requesting a refund, we absolutely would have worked to honor that request.
I’ve also found an email exchange with our Customer Care team where you were asked to call so we could process your return. In that exchange, our team confirmed that we would honor your return beyond the standard 30-day period due to the family circumstances you were experiencing. I’m going to review everything with our team to better understand where the communication may have broken down, as it sounds like there may have been some miscommunication along the way.
Most importantly, we feel terrible that your pup did not experience the results you were hoping for. We know how frustrating and disappointing that can be. Every dog is different, and what works wonderfully for one may not have the same results for another. How the products are used can also have an impact, which is why we have a dedicated Customer Care team available by phone at 571-577-6435 to help answer questions and provide guidance.
I’ve also emailed you a return label, which you should receive shortly. If you could please package the unused product and send it back to us using that label, we will honor the refund for you.
Thank you for bringing this to our attention, Grace. I’m sorry for the frustration this situation has caused, and I appreciate the opportunity to make it right.
Warmly,
Jessica
Director, Customer Care
CH
Christina
Posted
Healthy Holistic
Being into my health and the environment, when I looked up All Natural products, Coat Defense popped up. Looking at the ingredients, I knew their products worked, since I have all of them in my linen closet to use myself. Having them blended in a ready to use products to help the everyday customer, truly is a blessing for all pet owners and the owner themselves. Mother Nature is the best doctor there is, and Coat Defense is the pharmacist. It has helped my mom's senior dog, my neighbor's dog, and my sisters' dogs & cats. My daughter also uses it for the horses she works with. The CD Clean deodorant in human line, is great not only as a deodorant, but as a dry shampoo, shoe freshener and I use on my contact dermatitis that I get in the summer from my wet bathing suit. Great having affordable chemical free options. I recommend to everyone!
TM
Toni Marie E.
Posted
$1000's spent and finally found a $30 dollar solution.
Our girl gets bad yeast infections and loses most of her hair, digs constantly and gets this really bad smell that no amount of baths would get rid of it. We spent $1000's of dollars trying to find something that would help her. Finally I came across Coat Defense. She no longer has the smell. She can actually get sleep. Her hair is grown back. She loves having it put on her. She just lays there all spread out ready for her powder. Definitely recommend this product.
Response from CoatDefense· Jul 24, 2026
Hi Toni, we are so thrilled to know the products are helping your sweet girl. Better yet, we are glad she approves too! Thank you so much for taking the time to share your results, it means the world to us! Please keep in touch, Jessica
RO
Rita O.
Posted
This Works For My ChiWeenie!!
I have tried most remedies - I'm not listing them all but it was costly in looking for a solution for my ChiWeenie's red raw skin. I kept coming across Coat Defense and thought what have I got to lose - except my little ole' Kai? I gave him a soapy bath and got all his little corners. Then I dried him softly and used the powder with a face brush. About 2 weeks ago he has calmed down considerably - but I thought I'd wait to leave a review. Today was a second bath and powder treatment. I now feel bad for him because he was used to using his time to scratch and nip himself. Now he stands there just rather enjoying his new found time. If his healing process continues, I'll come back and leave the 5th star
Response from CoatDefense· Jul 10, 2026
Hi Rita, this is wonderful news! We are so thrilled to know your sweet boy has found relief. We truly appreciate your valuable feedback. Please do not hesitate to reach out if we can help with anything along the way. BIG hugs to you both! ~Jessica
