Gamba
Posted
Aggressive upselling and extremely scammy
I would absolutely NOT recommend SelfDecode for anyone who already has their DNA data and is looking to upload it for more in depth reports. The entire site is set up to trick you into buying their DNA kit. They constantly try to upsell reports to you, which I would be fine with IF they made it clear which reports are actually available for uploaded data, and which are only available using their own DNA kit. I was trying to buy reports that are available for the uploaded DNA data, was upsold on another report, and then was charged for that new report, the DNA kit, and shipping for the DNA kit without the site showing me a full list of what I was paying for even once. I had no idea I was paying for a DNA kit & shipping along with the report itself, until I was emailed the invoice and my card was charged! Throughout that entire upsell process there wasn't a single place where it stated that I would have to buy their DNA kit in order to get this report. To top it all off, after being charged for the extra report, DNA kit, and shipping, I can't even use the site AT ALL as no matter what page I navigate to, there is an un-closable pop up for adding a shipping address, which I'm NOT going to do because I never wanted the DNA kit to begin with! So now my account and all the reports I already paid for are unusable / unviewable until the support team addresses it.
Response from SelfDecode· Mar 26, 2026
We're so sorry we missed this review — that's on us, and we apologize for the delayed response on top of an already frustrating experience. What you've described — being charged for a DNA kit you didn't intend to purchase, and then being unable to access your account due to the shipping address pop-up — is something we want to resolve for you right away. You should absolutely be able to access the reports you paid for, and if a kit was added to your order without your clear understanding, we want to make that right. If this hasn't been resolved yet, please reach out to our support team directly ([email protected]) and we'll prioritize getting your account unblocked and reviewing the charges. Your feedback on the checkout experience is also something we're taking seriously — it's important to us that customers always know exactly what they're paying for before being charged. We truly hope we still have the chance to turn this around for you.



