T G.
Posted
Pay Per Lead Service in serious decline.
We’ve been using Software Advice as a paid lead generation service to connect with in-market buyers of HR and Payroll software for over a decade. While our experience has always been a bit of a love-hate relationship, the past eight months have marked a noticeable decline in service quality. Recently, they’ve changed their lead validation criteria, resulting in a significant increase in lead volume—which means we’re paying considerably more. Unfortunately, this has come at the expense of lead quality, which has dropped sharply. As a result, our return on investment has deteriorated dramatically. Attempts to reach our account representative have gone unanswered. Similarly, support inquiries are met with automated responses citing “a high volume of support tickets,” with no meaningful follow-up. At this point, our only recourse is to share these concerns publicly on this review platform, in the hope that it prompts a response—or at the very least, helps others make a more informed decision.
Response from Software Advice· Jun 3, 2025
We appreciate your feedback and are very sorry to hear that your experience with us did not meet your expectations. At Software Advice, we strive to match software providers with companies that can most benefit from their solutions. To help you resolve your issue, please email [email protected], or provide your email via our Trustpilot request, and will we will work with you directly to resolve your issue.


