Cory S.
Posted
Read this before thinking about using mimic pro…
The mimic pro simulation for marketing is a wonderful concept. However, this tool is not ready for primetime. There are simple issues that were not well executed in the design of this app. The amount of time it takes to troubleshoot this product far outweighs the benefits of learning with it. In fact, the defects could end up leaving students with a misunderstanding of how the work is done since the results are not represented properly. 1) Paused keywords show up in the results screen after each round as "fair" across the board. The idea behind paused keywords is to provide a method for students to have keywords selected, but not used in order to experiment. Having paused keywords skews the results 2) There are no scroll bars in the keywords section - If you have over 10 visible columns, you won't be able to see all of them. This limits your ability to do research on the keyword's effectiveness. 3) Once you pause keywords, it's impossible to put them back into active status. Clicking active does nothing to change the status back, messing up your campaigns moving forward. 4) There is no way to filter the keywords by the ad campaign or campaign itself. They are just in one big list, that is divided into a set of 29 keywords per page. If you have an average of 20 plus keywords per ad campaign, and you are creating ad campaigns for each persona on multiple products, there could be more than 10 pages of keywords minimum. Going through and trying to manage all of those keywords takes a lot more time than necessary. Their support is unable (or not interested) in viewing their student's screens to see how well the tool works from the student's perspective, leaving me to believe they have not yet adopted a human-centered approach to their design Buyer beware, this product is a reflection of the institutions that use it. I would give this an NPS of 0 - Definitely would not recommend it. Hope that they can work closely with the students who use it, to get a sense of how to improve it. I did not get a sense that there was an interest in that from speaking to their tech support team and seeing other reviews on this site that shared this sentiment.
Response from Stukent· Nov 21, 2022
Thank you for taking the time to leave a detailed review. We apologize for the challenges that you experienced this semester. We have shared your review with our development team and are actively working to correct the issues that you identified.



