Learning Strategy & Design (LS&D) is an instructional design training company founded in 2014 by Jill Davidian. Jill is an instructional designer with 20+ years of experience, including time as a hiring manager. Since 2019, LS&D has run the Applied Instructional Design Academy (AIDA), a self-paced certification program with 1,200+ graduates. AIDA helps career changers build the portfolio that gets them hired as instructional designers, using the Applied ID Portfolio Method and the LEAD AI Framework.
Learning Strategy & Design (learningstrategyanddesign.com) has 145 customer reviews on Consumer Courier, with an average rating of 4.9 out of 5.
Also known as
learningstrategyanddesign.com
Website
learningstrategyanddesign.com
Category
Specials Schools
Listed on Consumer Courier
2026
About these reviews
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The score is the plain average of the published reviews on this page.
Jill, her program, her business strategy, and her team are amazing and continuously improving. I joined AIDA after the free workshop and learned the field of Instructional Design. I found a new career making 25% more than I was and I love what I do now as an ID. Throughout the program, I received great and applicable feedback on my work to improve and prepare me for the field. If I had a questions, the community and mentors were there to help and support me. The program is the most comprehensive of those I have compared. I loved my experience and am so thankful to Jill and her team.
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Trisha A.
Posted
AIDA literally changed my life!
AIDA literally changed my life. It is a wonderful program that helps guide you all the way through learning programs, creating a portfolio, interviewing and even support from the alumni group after graduating! It is the best choice for anyone wanting to get into the instructional design field!
AM
Amy
Posted
Buyer Beware
Buyer Beware...I shared the following in an instructional design group after being asked if people in AIDA were paid to recruit. I posted a screenshot in a thread mentioning AIDA. the following is verbatim the words of owner Jill Davidan from her AIDA member page: “Attention: We have increased referral bonuses for our January Workshop from $250 to $500! This means for every person you refer to the January Jumpstart workshop who ultimately joins AIDA outside of the workshop), you will get $500 instead of the previous $250 and even better, if you refer 5+ people that join AIDA, you will get $750 PER REFERRAL!” ) I would post the screenshot here too if I could) It was advertised after I joined in 2021 as an opportunity to make your money back on your course fee. Some people made thousands of dollars. Removing me from a group I paid to belong to is a breach of contract and if someone asks again I will continue to share it. I am only giving people the full picture to make up their own minds before they spend $6,000 + now on this program. However, It is unethical to not disclose that you are being paid for an endorsement. It is a common marketing practice-ONLY when disclosed. No one’s personal information was shared from the group and nothing confidential was made public-besides a shady practice that I wish I knew about before someone made money off me. The response from Learning Strategy and Design further demonstrates how they are trying to cover up this practice by silencing me so I cannot share anymore shady practices.
As for my review of the program- save your money especially if you have a Master’s work in ID. I joined for connections, paid work and an opportunity to have an experienced ID (Jill) help me with my portfolio. None of these happened as advertised. Both the credly credentials were advertised as finished and they were not. Jill cut her coaching sessions back and hired other “newbies” to run thes and review our portfolio work. She was not accessible like she had advertised and the work she offered me was Upwork and some haphazard project that never took off. I actually had better opportunites to work before I started. I hope it is better now! Lastly. as stated on Trust Pilot, directly from Learning Strategy and Design, "Both current members and alumni have lifetime access to the improvements made in our core program, so everyone benefits!" Yet, I was also penalized for speaking my mind and lost access to the curriculum and content I paid to have permanent access to. This is breach of contract as no violation was made here.
If you are new to the field of ID, please follow Cara North (Unfitlered ID) and watch the Youtube video she created about academies before you buy, entitled, "Don't pay for an ID Academy before you watch this: Questions to ask before enrolling in an ID Academy"
Also, be leery of the amount of people jumping on here saying how fabulous it is. Remember, they get $500 for bringing you in!
Good Luck and may you make the best informed decision for yourself. I wish someone had been honest with me.
Response from Learning Strategy & Design· Jan 18, 2023
We have a referral program where our members refer their friends, family, and colleagues. This is a common marketing practice used by most companies. Referrals keep us accountable to provide the best possible service to our members, because if anyone is dissatisfied with our services, they won’t share. We are very transparent about how we market.
Recently, Amy took screenshots of messages inside our private Facebook group and shared them publicly. This violates our group rules, as sensitive information is often shared in these groups. Other members flagged the posts and shared how uncomfortable it made them as they were worried about the confidentiality of their own posts. As a result of the violation of group rules, Amy was removed from our Alumni Facebook group.
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Wendy L L.
Posted
AIDA prepared me to move into the…
AIDA prepared me to move into the Instructional Design field with the latest technologies and skills. I finished the program with a fantastic portfolio! Thank you to Jill, the mentors, and my Aida pod mates for this wonderful experience.
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Stacey M.
Posted
Complete Supportive Program
This program was essential in my transition into Instructional Design. I really wanted support and hands-on experience in how to go from complete beginner to Instructional Designer. This is an excellent program and now I have real experience and samples for my portfolio with all the tools used in Instructional Design. I can go into my interviews with complete confidence in my eLearning development abilities!
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Darla C.
Posted
I highly recommend AIDA
AIDA is a great program. The members, mentors, and coaches are very supportive. I call them my AIDA family. The program is very comprehensive and really prepares you for what you will be doing in the job world. Jill and the team are there for you every step of the way.
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Juli H.
Posted
Joining the Applied Instructional…
Joining the Applied Instructional Design Academy (AIDA) was the best decision ever! I am finally in the career I was meant to be in, and making the salary I deserve.
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Lisa R.
Posted
I found AIDA at a time when I knew that I had outgrown the classroom…
I found AIDA at a time when I knew that I needed out of the classroom, but did not have a direction. I gave the Jumpstart Workshop a try, and I was immediately hooked. I remember all the times of self-doubt, and how I really began to understand what "imposter syndrome" in, and that it is real. Everyone in AIDA; the mentors, the coaches, the alumni, and my cohort, were so supportive and examples of creativity and strength along the way. The lessons in the program are crafted perfectly and offer the experience that is missing in other programs, even university degree programs. Joining this program really did change my life. I left the classroom, and begin my first ID job in a few weeks. AIDA gave me the confidence to "bet on myself" and helped me find my spark again. I will be forever grateful for that Facebook ad popping up on my feed.